CSS Versicherung is a Swiss health insurance. For their autumn campaign Notch Interactive created a personalised and dynamic campaign that uses the latest technologies, including the cooperation with Google where the Directors Mix was used on YouTube.
The campaign used different digital communication channels. One of this were the social media channels. My role in this project was the production of about 30 geo-specific loop videos of the different cantons and the creation of parallax videos with different subjects. I was responsible to produce the social media videos with these loops for Instagram, Facebook and Youtube in German, French and Italian, which were formed in order to address the specific situation of users in their canton or in their premium region.
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